6 Reasons Why Email Marketing Can Help Your Business
Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. EM are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender’s web site.
Here are a few reasons why EM may be able to help your business.
- First of all email marketing offers you the advantage of reaching thousands of people with the click of one button. EM can be done all over the world anywhere that a person has internet connection. If your business is done in a local market only you can still reach thousands of people in your own back yard for the fraction of what a direct mail campaign would be.
- Email marketing is relatively inexpensive to do. If you build your own mailing list by capturing names and email addresses into an autoresponder your only cost is the cost of the autoresponder itself. This can cost you less that $20 a month to do. This can result in a savings of thousands of dollars a year to get your marketing message in front of people who want to hear it.
- One of the hardest things to do on the internet is build a relationship with people. EM helps you solve this problem by allowing you to keep in touch on a regular basis. Over a period of time the people you are emailing come to recognize and trust you. This can lead to sales of your products when the reader is ready. If they are not ready maybe they will be the next time.
- When you email to your mailing list you are able to personalize each message with your recipients first name and last name. This gives you the advantage of making your messages more personal than sending an email to dear friend.
- By not over mailing your list you can create anticipation for your next message or newsletter if you provide quality content. If you abuse your list your EM campaigns will lose their effectiveness.
- Email marketing works. This is the biggest reason to do it. Not bulk EM where no one knows you, but EM to a targetted list of people who have requested to recieve information from you. This is the effective way to do Email marketing.
Any business can benefit from doing email marketing of some kind. Hopefully you will include it in your marketing strategies as well.
Guy Mendelson
http://www.articlesbase.com/direct-mail-articles/6-reasons-why-email-marketing-can-help-your-business-85741.html
September 8th, 2009 at 7:10 am
Sending business newsletter/email marketing letter to thousands of people…ILLEGAL??
I want to market my company online, and I have gathered thousands of email ids from search engines.
Now I want to send them my company info, what I do and link to my website if they are interested to visit.
Is that ILLEGAL for any reason??
Edit:
Thanks to both your for giving your valuable time for reply.
@ichdonthinkso
Can I have your email? I want to send you the email that I want to send to mass email ids. My plan is to get traffic to my website by increasing my page visitors. Nothing else.
It contains my real address with phone number and business info. Basically I am in web/graphic design business.
September 8th, 2009 at 12:12 pm
As a matter of fact, you could get in big trouble with SPAM laws, which could set you up for lawsuits and fines.
Granted, there are a lot of people out there breaking the law (at least as evidenced by the amount of SPAM I get), but I recommend considering some different ways to get your message out.
Good luck!
References :
http://www.campaignmonitor.com/resources/permission-handouts.aspx
September 8th, 2009 at 12:14 pm
This is not really an effective way to market. Unless people signed up to receive emails from you, 99.99999% will not care. It will just end up in people’s "bulk mail" folders, where nobody will ever see it, and it will train major email services like yahoo and gmail, etc that you are a spammer so that in the future, personal and well-targeted emails that you send will end up in "bulk mail"
If you really want to do it, by law you have to provide your company information (name, street address, etc) in the email. You also have to provide a way for people to "opt-out" — you have to keep the list of people who opted out, and you can’t email them again. If you deal with a legitimate email blast company, they request existing opt-out lists from you.
References :
September 8th, 2009 at 12:16 pm
Yes, it’s illegal! It’s called SPAM. But if you want to know how to approach these companies legally, I invite you to contact me for a free audio CD that explains how…
Amazing Advertising,
Sales and Marketing Techniques Proven To Boost
Your Sales & Profits By 100% To 500% – FAST!!
Thanks for asking,
Rod
How to fire your boss and start your own home-based
business in just 17 minutes…
http://www.sendoutcards.com/Rod_The_Card_Man
References :